Wednesday, 7 January 2015

My journalistic hero

My post today isn't based on fashion, however i wanted to discuss a blogger that has inspired me over recent years and has impacted the way that i write.

Zoe Elizabeth Sugg is an English YouTube star, a video blogger, an author and fashion/ beauty blogger. She is best known as a video blogger that is now employed by YouTube and is also known as a positive critic when it comes to anything beauty related.

I admire Zoe as she is always very honest in all of her posts. She varies what she writes about, always keeping up with the latest fashion and beauty products, making her page the first that I go to when I want to find out something within this field. She keeps her audience interested in the topics that she writes about by directly addressing her audience and also by involving them in giveaways and giving aspiring bloggers to feature on her page.

Her main journalistic style is video blogging, however this is followed closely by a written blog and a column in Company magazine. She varies in the style that she writes in, going from written reviews on products to video blogs based on new clothing ranges that are emerging. Zoe has also become known as a respectable author with the release of her book ‘Girl Online’. The book is a romance novel aimed at teenage girls (which is the majority of her audience) and was released last November.

 Her style in terms of how she tells her content to her audience is very chatty and humorous. Within her video blogs she uses a lot of colloquialisms which link well with her target audience as the majority of them are teens and young adults. 

When thinking about my this blog i feel I could incorporate video blogging, and product reviews as this isn’t something that I have experimented with yet and are two of the things that I love about Zoe’s blog the most. I also like the way that she is very chatty in her posts, involving her reader and making them feel a part of what she is discussing, rather than just writing a post for them to just simply read. This is also something that I would like to include in my own blog as at the minute my blog is very informative and text based- not very interactive at all.


It’s useful to have a journalistic hero/heroes as it can be influential on your own work and inspire your own writing and writing styles. From connecting with the work of Zoe I have improved as a blogger and picked up new techniques that I didn’t use in my writing before. I’ve learnt ways of interacting with my audience and how it’s important to involve them in the content that you write in order to keep them interested and feeling like they’re a part of what you are producing.


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